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How could an online typography blog start with anything but Matthew Carter and his screen fonts.

The son of a printing historian, Matthew Carter, began his type carrier as a freelance designer and typographic adviser to Crosfield Electronics. He formed Bitstream with a friend in 1981. Bitstream is a developer of digital fonts.

He left Bitstream in 1991 to start Carter & Cone Type Foundry. His main goal while designing type is readability, clearly evident in the digital screen fonts Verdana and Georgia.

Verdana
serif: sans
usage: digital, online, screen, NOT print
characteristics: larger x-height, large counters, wide proportions and loose letterspacing.

Georgia
serif: of course
usage: digital, online, screen, NOT print
characteristics: larger x-height, large counters, wide proportions and loose letterspacing.
similar to Times new roman, Old style numerals.

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