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John Baskerville was an english printer in the 1700s. He worked with a punch cutter to create many of his designs.

Serif: Transitional
usage: books, body copy
characteristics: High contrast, shark serifs, verticle axis,

Being a perfectionist, Baskervilles typeface is so “perfect” in its contrasting strokes that it was said to make you go blind.

Based on the English typeface Caslon, Baskerville has been done revived many times over the years by Matthew Carter, František Štorm, Lars Bergquist and Zuzana Licko.


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