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Monthly Archives: September 2007


Ever wonder what the Seahawks’ locker room tastes like after a big game?

Apparently, Jones Soda Co. thinks Seattle NFL fans want to know. The company started taking online pre-orders Thursday for a five-pack of sodas with flavors it says reflect the hard work of professional football players.

The flavors are: Natural Field Turf, Sports Cream Soda, Perspiration Soda, Dirt Soda, and if you can get through it all, only then can you taste Sweet Victory

Jones Soda | Seahawks Collectors Pack

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Starting in Advertising, then left to start his own studio, Herb Lubalin became a designer for a series of magazines, Eros, Fact and Avante Garde. It was after the collapse of Fact that Lubalin, with Publisher Ralph Ginzberg, started Avant Garde

The Typeface was based on the Magazines logo (see above)

ITC Avante Garde
Serif: geometric sans (designs were drawn with compass and t-square)
usage: display and small amounts of copy
characteristics: Tight fitting letterforms, circles and clean lines,

After the typefaces release Lubalin realized it was being misunderstood and misused by inexperienced designers. Its overuse made it a stereotypical 1970s font.

“Avant Garde was Lubalin’s signature, and in his hands it had character; in others’ it was a flawed Futura-esque face.” ~Steven Heller

Linn Boyd Benton was an American inventor and typographer. He invented the pantographic engraving machine, which was capable not only of scaling a single font design pattern to a variety of sizes, but could also condense, extend, and slant the design. These variations were done mathematically, which is the basis of todays digital typographic systems

The design of the century family began in 1890 when LBB was hired to design a Text and display face for The Century Magazine.

Morris fuller Benton, the son of LBB, finished the designs in the early 1900s to make the typeface meet certain specifications of the Typographic Union.

Century Expanded
serif: modern
usage: good for body copy, very readable.
expanded explained: the “expanded” in the name is vertical. all letter forms have a larger x-height and cap height then the other more common roman faces. This improves readability, and give the appearance of being condensed.

Century Schoolbook
serif: modern
used: as the typface most americans learned to read with
Schoolbook explained: Morris Fuller Benton utilized research that showed young readers more quickly identified letterforms with contrasting weight, but with the lighter strokes maintaining presence. Tests also showed the importance of maintaining counter-form (the white space around the black letterform) in recognizing the face at smaller sizes. In designing Century Schoolbook, Morris Fuller Benton increased the x-height, the stroke width, and overall letterspacing. (~the very reliable wikipedia)

friend of mine had a Cheap Ass Hoff on his desk. (click img for full size toy)

Art for robots

(title stolen from newspaper headline)

Joba Chamberlain as the Cowardly Lion, Ian Kennedy as Dorothy, Shelley Duncan as the Scarecrow and Phil Hughes as the Tin Man.

starts off slow, but worth it.

Nicolas Jenson is said to have designed the first Roman typeface. Jenson learned the art of moveable type in the mid 1400s in italy, some believe he studied type with Gutenberg.

He type designs were based on the era’s Typographic principals. He later developed a greek typeface and a Black letter face.

Jenson started his own book trading companies. A 1482 advertisement about Jenson’s books said:

“do not hinder one’s eyes, but rather help them and do them good. Moreover, the characters are so intelligently and carefully elaborated that the letters are neither smaller, larger nor thicker than reason or pleasure demand.”

In 1966, Adobe released Abobe Jenson, a revival created by Robert Slimbach. The italics for Adobe Jenson are based on those by Ludovico Vicentino degli Arrighi, another italian type designer.

Adobe Jenson
Serif: Venetian oldstyle
usage: good for body copy
characteristics:low x-height, inconsistencies that help differentiate letters

Novarese worked in the Nebiolo type foundry and produced a good amount of unique designs. One of which being Microgamma. Microgamma is a sans serif font with a futurisic feel. It only comes in Uppercase and in extended and bold extended styles.

Microgamma was the basic of which eurostile was created.

A decade after introducing microgamma, Novarese decided to bring back his popular sans serif, by designing lowercase letters and a number of weights and styles.

Eurostile
serif: sans
used: futuristic and technology. Display font
Chacteristics: Eurpstile is very unique. Linear yet curved forms. Suggestion of Modern Architecture. big, squarish shapes with rounded corners that look like television sets from the 1950s/60s.

Nice TD celebration.