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Typeface designer, painter, author, and teacher, Paul Renner had talent in many areas. Renner wasn’t associated with the Bauhaus, However he did share many beliefs with them. For example he believed that a modern typeface should express modern models, rather than be a revival of a previous design.

Futura’s initial design has many Geometrically constructed alternative letterforms and old style characters

Futura
serif: Geometric sans
Famouly used: Apollo 11 moon plague, Graphic identity of VW,
Characteristics: almost perfect geometric shapes, very low (if any) stroke contrast, ascenders rise above cap height.

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