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Linn Boyd Benton was an American inventor and typographer. He invented the pantographic engraving machine, which was capable not only of scaling a single font design pattern to a variety of sizes, but could also condense, extend, and slant the design. These variations were done mathematically, which is the basis of todays digital typographic systems

The design of the century family began in 1890 when LBB was hired to design a Text and display face for The Century Magazine.

Morris fuller Benton, the son of LBB, finished the designs in the early 1900s to make the typeface meet certain specifications of the Typographic Union.

Century Expanded
serif: modern
usage: good for body copy, very readable.
expanded explained: the “expanded” in the name is vertical. all letter forms have a larger x-height and cap height then the other more common roman faces. This improves readability, and give the appearance of being condensed.

Century Schoolbook
serif: modern
used: as the typface most americans learned to read with
Schoolbook explained: Morris Fuller Benton utilized research that showed young readers more quickly identified letterforms with contrasting weight, but with the lighter strokes maintaining presence. Tests also showed the importance of maintaining counter-form (the white space around the black letterform) in recognizing the face at smaller sizes. In designing Century Schoolbook, Morris Fuller Benton increased the x-height, the stroke width, and overall letterspacing. (~the very reliable wikipedia)


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