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number 2 in a series of 4 western faces

Ponderosa is based on wood types of the early 19th century. Called Italian, they became popular with their Square serifs.

serif: large and square, larger than the stroke of the character
reminiscent of: wild west shootouts and 1970’s platform shoes and hair-dos (according to linotype)
chacteristics: Larger serifs. The extreme contrast of the character makes it stand out. The characters are tall and thin. evokes a feeling of compression and narrowness. When typesetting lines of Ponderosa, the heavy serifs form horizontal lines.


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